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Tiffany E-Ting Wu: Portfolio

MY STORY 關於 我


DESIGNER, ARTIST & LOVER OF ALL THINGS BEAUTIFUL

Born in Kaohsiung, Taiwan, Tiffany has been hands-on from a young age. She collected scrap fabric for her dolls and built (not-quite-to-scale) 3D models with cardboard boxes. Handmade birthday cards for the family were her proudest creations. She has a talented eye for colors, graphic designs, and photography.

At fourteen, Tiffany was blessed with the opportunity to study abroad. With a great passion for textile, she excelled in the Material Art and Design program and graduated from OCAD University in Toronto, Canada, with a Bachelor of Design degree. Prior to graduation, she completed advertising internships with Ogilvy & Mather in Taiwan, gaining valuable insight into the broader creative industry.

Spring 2011, she joined the design team at Creative Matters Inc., an internationally recognized boutique carpet design firm in Toronto. Rising from office assistant to Senior Designer by 2013, her responsibilities spanned carpet and wallcovering design, graphic design, social media development, and corporate branding initiatives.

Tiffany returned to Taiwan in early 2015 and joined Joint Family Carpet, one of the island’s largest carpet suppliers. As Design and Marketing Director, she created exclusive rug collections for the local market and collaborated on bespoke projects with top-tier interior design firms. She also spearheaded the rebranding of the forty-year-old company, giving it a fresh modern look while maintaining its classic essence.

In 2017, Tiffany embraced a new challenge as a Marketing Specialist with ANDARI Group, Taiwan's premier importer of luxury home textiles. Her role was to introduce world-class brands—including Rubelli, Kvadrat, Dedar, and Nobilis, as well as Interface modular carpet tiles — to the Taiwanese audiences through sophisticated graphic design and product presentations. She also curated immersive window displays and visual narratives across showrooms island-wide. Her impact led to a promotion to Marketing Manager, where she oversaw marketing budgets, corporate gift R&D, event planning, translation, and professional product training. To meet the evolving demands of modern marketing, she self-taught video editing and stop-motion filming, extending her creative capabilities into short films and animations.

After nearly eight years of successful partnership with ANDARI, Tiffany has decided to return to her true passion: carpet design. Now joining forces with Chuan Kuo Carpet, she focuses on hospitality projects and custom residential designs while launching new in-house collections for the public.

Her lifelong fascination with color, pattern, and texture remains the heart of her work. Tiffany is currently open to freelance graphic design opportunities and creative collaborations involving surface design for textiles, wallpaper, and carpets. Her expertise also extends to custom art installations, window displays, and set design.

設計師 創作家 與 美麗事物的愛好者

出生於台灣高雄,吳伊婷從小就有滿滿的創意。用碎布拚貼娃娃的衣服、用搬家的大紙箱蓋秘密基地,給家人的每一張手工生日卡都是她童年最驕傲的作品。她在14歲時前往加拿大留學,在多倫多的高中畢業後,就讀安大略省藝術設計大學,於2010年畢業取得設計學位。主修織品布料設計,對色彩與構圖相當敏銳,而攝影、繪圖、裁縫都是她專業以外的興趣所在。

學生時期利用暑假期間返台,於奧美廣告公司實習進修;畢業後在多倫多知名高級手工地毯設計公司Creative Matters Inc.任職,從助理轉任設計師,在2013年升為資深設計師。工作內容涵蓋地毯與壁紙設計,另負責公司雜誌廣告及網路媒體宣傳所需的平面設計,同時為公司形象定位與網頁製作。

於2015年初返台,定居於台北,擔任全國地毯專屬的設計行銷總監。為台灣地區開發獨家的系列地毯、並與台灣最頂尖的室內設計師合作,打造全客製化的地毯設計。從提案、打樣、至最終完稿上機圖,專注於每一個環節 -- 精心打造那獨一無二的地毯藝術。同時將老字號的品牌現代化,重新設計品牌定位,並積極尋找適合台灣市場的國際精品地毯,以及洽談品牌代理事宜。

吳伊婷在2017年迎來全新職涯挑戰,以行銷專員一職加入安得利集團 - 全台頂級家飾布料進口商。她透過精緻的視覺呈現與產品轉譯,將 Rubelli、Kvadrat、Dedar、Nobilis 等國際頂尖精品布料,以及 Interface 方塊地毯帶入台灣市場。此外,她也負責統籌全台展示間的櫥窗陳列與視覺敘事。在晉升為行銷經理後,她同時負責預算控管、禮品研發、活動企劃及專業教育訓練等重任。為因應數位行銷的改變,她更自學影片剪輯與定格動畫技術,將設計觸角延伸至短片與視覺創作領域。

在結束將近八年與安得利的密切合作後,吳伊婷決定重拾設計師的初衷、回到地毯設計師的工作。與全國地毯再次聯手,主攻飯店專案與頂級住宅訂製地毯,並致力於推廣全新的居家系列產品。

不論角色如何變換,她對顏色、圖案、設計細節、以及紋理的追求都沒有改變,堅持設計美麗的作品且不斷地學習。目前她也積極承接各類創意專案與設計合作,包括織品印花、壁紙、地毯開發等平面設計,亦提供客製化藝術裝置、櫥窗設計與展場陳列等專業服務,同時歡迎文字及翻譯的工作邀約。